Simon Sinek’s TED talk about the golden circle and finding your “why” kick started his career as a futuristic thinker and optimist, which led to the publication of his NYT best selling book “Start with Why”. However, Mr. Sinek did not start with a search for an audience, he started with his passion to share his message, he practiced his message on himself by letting go of his current job to pursue his Why. They call him a TED lottery winner, I believe his work can speak for itself, but it all started with him believing in his core message not the other way around.

I had a similar start in my career, circumstances led me to being on the stage, telling people about my experience as an asylum seeker, my passion to fight against injustice gave me a message to share. When i discovered I had a message to share, I did not go about looking for an audience to share it with. The audience found me as a result of the message I have a total understand of. This is a result of self awareness and my utmost belief in doing things I have control over and worrying less about things that I cannot control! It didn’t matter to me how the message was being shared as long as I was getting the message out and letting people know who I am & what I'm fighting for. Views and likes cannot change my message, they can only make it stronger, helping me reach others who are going through similar situations and try to change it for the better. The message is more important than the medium of delivery.

If your message is strong enough, the audience will discover you through, if you go about chasing an audience, when they arrive what will you use to maintain their attention, if you don't have a message? That is why internet fame without strong roots easily come to an end.

Many folks are afraid to share their message for fear of criticism, what people would say matters more to them than the message they have to share. The love for the message should matter more than the criticism you will face from the medium of delivery? If the message is the most important why do you bother yourself about the medium and not focus more on crafting the message to distribute through different mediums. A typical example of why constructive feedback is important can be seen by the improvement on our social media apps by the developers using consumers feedback. No work can be improved upon if it is not open to its audience’s criticism and feedback. That is why you are stuck where you are! Because you are afraid of receiving constructive criticisms, which is the bedrock for development.  

Start today by focusing on things you can control. Personality psychologists define locus of control as the degree to which people believe that they have control over the outcome of events in their lives, as opposed to external forces beyond their control. Understanding of the concept was developed by Julian B. Rotter in 1954 and has since become an aspect of personality studies. A person's "locus" (plural "loci", Latin for "place" or "location") is conceptualized as internal (a belief that one can control one's own life) or external (a belief that life is controlled by outside factors which the person cannot influence, or that the belief that chance or fate controls their lives). Individuals with a strong internal locus of control believe events in their life derive primarily from their own actions: for example, when receiving exam results, people with an internal locus of control tend to praise or blame themselves and their abilities. People with a strong external locus of control tend to praise or blame external factors such as the teacher or the exam.

You cannot control the audience but you can control the message. The larger your audience grow, the harder it is to have control over the message you put out there! In the beginning it is easy to share your message and make mistakes because your initial readers are people who love you and care about you, there is no need to be afraid to share with people who truly love and care for you. Test the waters with them before diving into the public.

So what do you have control over?  Start with that. For me, it was my message, what is it for you? People buy into the messages of great leaders and choose to become followers of those leaders. Micro community is more important than macro community. Before mass media and mass broadcasting, people were only visible in specific communities, but now there is a misconception where starters want to broadcast to the world before testing there message locally. Do things that you are able to do and worry less about things which you have little or no control over.

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